Imprezzive ideas

Some of our thoughts on performance marketing

Dec 27, 2023

Year One in the Books

Ben Schlesinger

As we wind down the year here at ImprezzAI, we’re taking a moment to reflect on the first year of our journey….A year ago we set off on the holiday...

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Ben Schlesinger

Dec 15, 2023

Optimizing Digital Ad Efficiency

Dave Galvin

Advertisers will spend about $300 billion for digital ads in the US in 2024, a number that’s growing by roughly 11% every year. Each of those dollars is spent with...

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Dave Galvin

Oct 24, 2023

Favor Incrementality Tests vs Holdout Tests for Advertising Budget Allocation

Dave Galvin

Digital advertising is subject to the law of diminishing returns: The more you spend, the less each dollar buys. Because of that, holdout tests are misleading when deciding how to...

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Dave Galvin